Daisy Lowe appointed first London Fashion Weekend ambassador
The London Fashion Weekend, the shopping event that takes place just after London Fashion Week in September, has named model and style icon Daisy Lowe its first-ever ambassador.
Among the events that will take place at London Fashion Weekend are shopping from over 150 brands, talks by big fashion industry names, and catwalk shows from LFW designers including Peter Pilotto and Henry Holland.
Caroline Rush CBE, Chief Executive British Fashion Council said: "Daisy is a fantastic ambassador of British fashion. We have worked with her for many years and are delighted that she is joining the London Fashion Weekend team. This season is set to be both unmissable and unforgettable with names including Peter Pilotto, House of Holland, Natalie Massenet and Anya Hindmarch already on the line-up."
Daisy Lowe added: "I am so thrilled to be an ambassador for London Fashion Weekend, having worked with Caroline and the British Fashion Council over the years. London Fashion Weekend is such an amazing concept, giving people an opportunity to immerse themselves in the fashion world and encouraging visitors to get behind the UK’s incredible fashion industry and its designers."
Tickets for London Fashion Weekend retail from £20, and it takes place at the Saatchi Gallery on September 24-27.
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