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AFP-Relaxnews
Published
Jan 16, 2015
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Coach Spring/Summer 2015 campaign: cinematic Americana

By
AFP-Relaxnews
Published
Jan 16, 2015

Stuart Vevers picked legendary photographer Steven Meisel for a second season running to capture his womenswear collection at Coach, with a new Americana-themed campaign for Spring/Summer 2015.

For the latest Coach campaign, Steven Meisel shot some of the hottest next-generation stars: Binx Walton, Valery Kaufman, Grace Hartzel, Molly Blair, Dylan Xue, Helge Vondereau, and Julia Bergshoeff, with the modelling talents dotted across suburban American landscapes inspired by some of the country's best cinema.

"Watching films like 'True Romance', 'Paris, Texas', and David Lynch's 'Lost Highway', we were thinking about how atmospheric certain movies can be. Everyday scenarios can be transformed by cinematic beauty," explained Vevers. "Steven created images that crystallised that vision, with his elevated, artful take on hyper normality." 

For the final ads, the shots of the girls were then layered over the top of a dusky New York City skyline. Fabien Baron art-directed the campaign which launches globally in February and the images were styled by Karl Templer with makeup and hair by the veritable dream team of Pat McGrath and Guido Palau.
 

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