Clarks Originals opens first standalone store in London's Soho

By

Barbara Santamaria

Published
Feb 9, 2018

Footwear brand Clarks has launched the first ever standalone location for its Clarks Originals line in London’s Soho.

Clarks worked with architecture firm Stiff+Trevillion on the design of the store, which is located at 32 Berwick Street. It joins other cult brands including accessories brand Sandqvist, menswear designer Oliver Spencer and shoe retailer Footpatrol in the buzzing and diverse Soho area.

The store showcases a selection of Clarks Original styles for men and women, including the famous Desert Boot, the Wallabe shoe and the heritage Weaver moccasin. Classic styles come in signature colourways as well as in new season versions.

There will be also new products dropping throughout the season, such as the recent collaboration with Marvel to celebrate the launch of their ‘Black Panther’ film. Only 1,000 pairs of the Limited Edition Trigenic Evo shoe will become available worldwide as part of the partnership.

The shoe, inspired by the movie’s fictional King of Wakanda, comes with a sole that is split into three parts to provide flexibility, and features a deconstructed upper. It is finished in full grain premium leather.

A part of Clarks’ brand, Clarks Original is a line of shoes comprising some of the brand’s most popular creations. The shoes are stocked by independent and specialist retailers including Office, River Island, Footpatrol and Sole.