Circa: Eva Mendes fronts the new beauty brand
today Feb 9, 2015
After taking some time out to care for her baby daughter, the Latina actress is back to work as the face and creative director of a new color cosmetics brand from the Maesa Group.
Launching at the end of the month, the low-cost, professional make-up range will go on sale at Walgreens stores across the US, as well as at walgreens.com and drugstore.com.
Items in Circa's first old Hollywood glamour-themed line are priced between $8 and $15 and are designed to work across a wide range of skin tones.
"As a Latin woman, it was important to me that we create a line of products that work for all women and is accessible without compromising quality," said Mendes.
Shoppers at Walgreens can catch a glimpse of the screen diva as she is scheduled to make some in-store appearances to launch the first Circa collection.
Circa will also cater to make-up artists, offering an online shop where they can buy products at a discounted rate.
$1 = £0.66
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