Cherokee Global Brands announces its acquisition of the Everyday California brand
Cherokee Global Brands on Tuesday announced the finalization of its acquisition of the Everyday California lifestyle brand. The company officially acquired the brand from its founding owners, Michael Samer and Christopher Lynch, on May 14th.
"We are very excited to be adding Everyday California to our portfolio of style-focused lifestyle brands," said Henry Stupp, CEO of Cherokee Global Brands. "Everyday California’s global potential made the acquisition a perfect fit for Cherokee Global Brands."
As part of the acquisition, founders Michael Samer and Christopher Lynch will retain ownership and continue to grow their flagship store in La Jolla, selling men’s and women’s apparel, accessories and footwear through a licensing agreement with Cherokee Global Brands.
Samer and Lynch will also become global brand ambassadors, leveraging Cherokee’s existing design, marketing, and supply chain infrastructure to expand the brand’s presence internationally.
"We have been actively working to identify new licensee partners for the brand," Mr. Stupp continued. "Several licensees have already been identified, and we expect to announce them shortly. In addition, through our global platform and expanded licensing network, we are confident that we will be able to swiftly secure international partners for Everyday California."
Just last week Cherokee Global Brands extended its licensing agreement in Japan with Nishimatsuya Chain Co. for its namesake Cherokee brand.
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