Cheap Monday to celebrate 10th anniversary with 10-minute pop-up stores

By

Bruno Joly

Published
Sep 18, 2014

Cheap Monday is celebrating its tenth anniversary this year. The brand, which was purchased by H&M in its entirety in 2010, will open 10 pop-up stores at 10am on October 10th, each remaining open for 10 minutes. 

Meanwhile, Cheap Monday is asking its fans on social networks (Facebook, Twitter, Instagram...) and on the campaign’s website to vote for the city of their choice.

The list of candidates includes 25 cities: Amsterdam, Antwerp, Austin, Barcelona, Beijing, Berlin, Birmingham, Copenhagen, Gothenburg, Hong Kong, Los Angeles, Lisbon, London, Madrid, Malmö, Manchester, Melbourne, Milan, New York, Paris, Rome, Seoul, Shanghai, Stockholm and Sydney. 

Voting will remain open until September 27 and the cities that have been selected will be announced one week before the event. 

In each city, at 10am on the dot, about 1,000 pairs of jeans will be given away.