Luxury fashion house Chanel has unveiled the first campaign film for its newest handbag style, the "Gabrielle".

Following the debut of a series of images for the bag's dedicated advertising campaign, featuring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams — the first man to front a Chanel handbag campaign — the French label has now released a short film starring Stewart as a modern expression of Miss Gabrielle Chanel, herself.

The clip, helmed by Australian director Daniel Askill, runs for just under two minutes and sees Stewart entering a dim-lit room, in which the ‘Gabrielle' bag is spotlighted and the magical and mysterious aura of Gabrielle Chanel is notably present.

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The teaser is just one in a string of short films to be released by Chanel week-by-week during the month of April — the following of which will star fellow brand faces Delevingne, de Maigret and Williams.