CFDA unveils new NYFW logo
On the eve of New York Fashion Week: Men's, the CFDA launched a new logo and brand campaign for the event.
"Working with brand strategy and innovation agency Redscout, the new visual identity for New York Fashion Week and NYFW will align all facets of the City’s runway shows and presentations —from central locations to off-site venues and events – within the New York Fashion Week brand. It will unify and solidify the global impact of the New York industry," reads the CFDA's website.
The campaign references the city and fashion in multiple ways. For instance, the logo’s orange and blue colors were taken from the flag of New York City, the splits in the lettering suggest city lines and garment stitching and some of the campaign images will use the grid of the city’s five boroughs as an overlay. The campaign will extend to all fashion markets including New York Fashion Week: Men’s, Bridal, Resort and Pre-Fall.
“The campaign unifies New York Fashion Week as a whole, including runway venues and independent shows that are not part of a major venue, which account for almost two-thirds of the two main women’s seasons,” said Steven Kolb, CEO of the CFDA. “We want to bring across the message that New York Fashion Week is connected to the entire fashion community and industry.”
New York City Mayor Bill de Blasio added: “CFDA’s new campaign will further strengthen New York Fashion Week’s global impact – providing an inclusive brand for all to use throughout the week. The fashion industry is more vital than ever when it comes to our city’s economic future – employing 180,000 people and generating $2 billion a year in tax revenue.”
He continued: “That’s why we’ve tripled our investment to support and elevate the manufacturers, designers, and students here in New York who make this industry and this city so great. New York Fashion Week is key to that work, highlighting New York City’s centrality to the industry and attracting people from across the globe.”
This past February, Mayor de Blasio announced a $15 million initiative to support ‘Made in NY’ Fashion.
The logo and campaign will run in time for New York Fashion Week: Women’s scheduled for September 10 through 17.
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