Cath Kidston takes retail space at The Avenue, Tottenham Court Road
British fashion and lifestyle brand Cath Kidston has signed up to open a new store in London’s Tottenham Court Road.
Spreading over 2,521 sq ft of space across two floors, the store will be located at The Avenue, an office and retail building located on the corner of Bedford Avenue and Tottenham Court Road.
“Cath Kidston’s expansion in its home market forms a key part of our current strategy, especially as we build our London and Travel portfolio of stores. The Avenue continues the transformation of the Tottenham Court Road area that is taking place so well and provides us with a prime retail space that will attract high customer footfall and increases our brand’s presence in attractive, central London shopping locations,” said Sue Carvell, commercial director.
Cath Kidston’s new store will benefit from the regeneration of Tottenham Court Road brought about by the opening of Crossrail next year. The area is expected to become the main entry point to the West End, with the new Crossrail station expected to welcome more than 200,000 passengers every day.
Joining Cath Kidston is Hema, a Dutch retail brand offering originally designed homewares, stationery and cosmetics. Hema will open its latest UK store at The Avenue.
Peter Ferrari, chief executive of AshbyCapital, said the new signings highlight the “changing face of Tottenham Court Road”.
“The new station, which is now open and set to welcome Crossrail next year will make this the main entry point to the West End, and the £40 million West End Project is creating new boulevard pavements and open spaces to encourage longer dwell times. These high-quality retailers are the latest in a string of new entrants and established brands to recognise the strong and growing appeal of this increasingly vibrant area,” he said.
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