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Apr 5, 2018
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Butterfly Tree targets turnover boost as John Lewis comes on board

Published
Apr 5, 2018

Leeds-based handbag brand Butterfly Tree is expecting to hit the £100,000 revenue mark by 2019, supported by its launch in John Lewis and a series of changes to its marketing and sales operations.


Photo: Butterfly Tree


The company has been selling handcrafted bags for women since 2015. Founded by Claire Shakespeare, it works with local wool and leather manufacturers, including Abraham Moon and A.W Hainsworth, a Royal Warrant holder.

According to Business Up North, the accessories company achieved a 60% increase in revenue in 2016 following several improvements to its marketing and sales activities, as well as workforce. The rapid growth will continue with the launch of the brand’s second range of products in spring.

Butterfly Tree also recently received an award at the Leeds Beckett University’s Business Advantage Awards, which provide five winners with up to £5,000 worth of free legal advice and £1,000 of accountancy support.

“I am delighted to have been recognised for our hard work since setting up three years ago. The last year has been incredible for Butterfly Tree; we’ve enjoyed a very successful year in business and seen a number of improvements to business processes,” said founder Claire Shakespeare.

“Building Butterfly Tree has been extremely rewarding and the future looks very promising. We’re looking forward to launching our new range in Spring and seeing how well it is received by Butterfly Tree’s loyal customer base.”

Leeds Beckett University’s business centre programme manager, Kirstie Frenneaux added: “All of the judges were impressed by Claire’s knowledge of her market and commitment to producing quality, ethical designs which celebrate the best of British materials and tradition. We are greatly looking forward to working with Butterfly Tree Bags to help them with their next stage of their growth.”

According to a report from Barclays Corporate Banking, global appetite for ‘Made in Britain’ products is rising, with 39% of global consumers interested in purchasing products produced in the UK. Consumers from Asia and the Middle East are the most likely to appreciate British made products, the survey revealed.

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