Burberry tops Instagram UK brand ranking

By

Barbara Santamaria

Published
Nov 24, 2017

Burberry has been named Britain’s most popular brand on Instagram for the second year running, but the luxury retailer’s follower numbers are dwarfed by its international competitors.

Burberry ranked first in Iconosquare’s second annual British brands report with 10.4 million followers, followed by Topshop with 9.2 million and Jimmy Choo with 7.3 million.

Asos and Jaguar rounded up the top five with 6.6 million and 5.5 million followers on Instagram respectively.

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But Britain’s fashion powerhouses have plenty of room to grow, with the world’s most popular fashion brands on Instagram boasting far more followers. According to Iconosquare, Nike has 75.2 million followers, seven times as many as Burberry, while Victoria’s Secret has 57.7 million followers and Chanel 25 million.

Romain Ouzeau, CEO of Iconosquare, comments, “A strong social media presence is an essential component of any successful marketing strategy. The top ten most popular British brands on Instagram have all been able to successfully promote aspirational lifestyles to a wide audience of people and will reap rewards this holiday season.

"Burberry should be especially pleased with their efforts as they have topped our British brands on Instagram study for the second year running and boosted their follower count by over 2 million over 12 months.”

The ranking of the top ten most popular British brands on Instagram also included Alexander McQueen, Aston Martin, Bentley, Stella McCartney and Rolls-Royce.