Bread & Butter fixes 2016 dates

By

Bruno Joly

Published
Apr 24, 2015

Bread & Butter is not yet in marketing mode. First, it must build exhibitors’ trust. The organizing company, which has been undergoing insolvency proceedings since December, has held a meeting with its insolvency administrator, Christian Graf Brockdorff, a representative from the Tempelhof Airport, and some forty potential exhibitors.

On the one hand, the meeting served as an opportunity to financially reassure exhibitors, including 120 who had already signed up for its promotion running until April 15. Organizers also announced the creation of a new company called Bread and Butter Tradeshow with the help of a private investor. Finally it served as a means of maintaining the event’s visibility, with dates for the next three editions having already been announced, including July 7-9 this year, and January 19-21 and July 5-7 next year.   

In any case, the show will not be returning in full force this summer. Karl-Heinz Müller and his teams will hold the trade show in a 215,000 square-foot space, or about a third of its usual surface area. Three of the seven hangars will be used for the show. Among these there will be the central Urban Base, which will be dedicated to start-up brands, a playground for creative fashion, decor and high tech. 

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Karl-Heinz Müller is also taking things down a notch as concerns visitors. The 500-euro ticket for non-buyer professionals has been eliminated. Thus, developers and press agencies without exhibiting clients will be able to enter for free. Similarly, ticket holders for another Berlin show (including Premium, Seek, Panorama, etc.) will also be able to enter. It remains to be seen which exhibitors will come and what the show’s atmosphere will be like…