Published
Dec 22, 2010
Dec 22, 2010
Boucheron and Inter Parfums sign 15-year exclusive license agreement for fragrances
Published
Dec 22, 2010
Dec 22, 2010
Inter Parfums Inc. has announced that its 74% owned Paris-based subsidiary, Inter Parfums SA, has signed a 15-year exclusive worldwide license agreement with Boucheron to create, produce and distribute perfumes and auxiliary products under the Boucheron brand.
![]() Miss Boucheron Eau de Parfum |
The agreement with the French jeweler, commencing on January 1, 2011, will replace a previous license with L’Oreal. In addition to Boucheron, Inter Parfums Inc. is also the exclusive worldwide licensee for Burberry, Van Cleef & Arpels, Jimmy Choo, Paul Smith, Montblanc and S.T. Dupont.
Philippe Benacin, CEO of Inter Parfums SA, said: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands… Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.” Development of a new fragrance is planned for 2012.
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