Bonpoint boosts its show's visibility
On Wednesday 6th July, in parallel with the couture shows, the Bonpoint children's fashion label presented its Spring/Summer 2017 collection. About fifty children and a handful of adolescents took to the catwalk in a country-chic atmosphere, in the garden of the historic Hôtel de Brancas palace in Paris, watched tenderly by the guests and the show's web audience.
This was the second time that the children's fashion label broadcast the event via a live stream on its website, as well as on nine other French websites, such as Milk and Glamour, and even on Vogue Bambini in Italy.
Christine Innamorato, for eleven years in charge of Bonpoint's creativity, was excited by the event, and at the end of the show she explained how, because of the live streaming, the show's length was halved, in order to better fit with the haute couture calendar.
Bonpoint has significantly grown internationally in the last few years, and, according to Innamorato, this is due to the consistent allure of its Parisian style, peppered with a variety of influences. Innamorato regularly designs about 120 models for each collection, and intends to augment the Bonpoint world by developing a home decoration line for kids' rooms.
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