Boden and BFC names Future British designers
The British Fashion Council and UK womenswear brand Boden has chosen three emerging designers to support under its "Future British" banner.
They are: knitwear designer Caitlin Charles-Jones, kiltmaker Samantha McCoach, and shoe designer Camilla Elphick. The three will receive financial support from Boden over a three-month period, as well as mentoring and guidance in all areas key to building a global brand.
In addition, they will gain access to Boden's leadership team.
“I’m thrilled to announce the launch of our collaboration with the BFC to support start-up designer brands in Britain,” says Johnnie Boden. “The aim of Future British is to give these individuals the opportunity to succeed as the next big clothing brand.”
The BFC Fashion Business Network will give the three designers additional support. “Future British is an exciting collaboration between Boden and the BFC, highlighting young, product-driven designers to a new audience,” says CEO of the British Fashion Council Caroline Rush. “Utilising the resources and infrastructure of Boden, Future British aims to help young talent create great product at a good price point to establish viable business models, and ultimately, successful brands.”
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