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Published
Apr 25, 2018
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Bluebella appoints ex-Wacoal Europe CEO to board

Published
Apr 25, 2018

Independent lingerie brand Bluebella has announced the addition of Tracy Lewis, former Wacoal Europe chief executive, to its board of directors.


Tracy Lewis - Photo: Bluebella


Lewis joins the British company as non-executive director along with Chris Inman, a former board member of the British Fashion Council.

She is a seasoned industry veteran, having joined the Eveden Lingerie Group in 2003 and trebled the size of the business, expanding its product category and international presence with new offices in the US, Australia and Across Europe until it was sold to Japanese lingerie giant Wacoal in 2012.

She remained CEO of the company until 2016. During this period, she created a premium Wacoal brand for Europe and integrated the successful subsidiary into the Japanese group. She won the UK Entrepreneur if the Year Award for Private Equity Backed Businesses for her work at Wacoal in 2012.

Emily Bendell, founder and chief executive of Bluebella, said: "We are delighted to welcome Tracy and Chris to the board. Tracy and Chris bring a wealth of retail experience and can really help us to power forward with our international growth." 

Lewis added:  "I have admired the Bluebella brand for some time, with their creative, relevant product offer, strong ecommerce presence and totally unique approach to brand marketing.

“Only a brand doing such a transformational job could tempt me back into the lingerie industry and from my first meeting with Emily and her team, I knew I wanted to be part of the Bluebella journey!”

Inman has 25 years of experience in fashion retail. He spent 10 years at Arcadia Group in a number of senior finance role including finance director, and was awarded an OBE for services to the British fashion industry in 2012.

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