×
1 862
Fashion Jobs
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Glasgow Silverburn (37.5 Hours)
Permanent · Glasgow
SHISEIDO
Bareminerals Account Manager - House of Fraser Guildford (37.5 Hours)
Permanent · Guildford
Advertisements
Published
Apr 5, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Birks launches campaign with Canadian star power

Published
Apr 5, 2018

Canadian jeweller Birks has launched a new advertising campaign spotlighting three Canadian women.
 

Caroline Issa wears the new Birks Pétale collection in new campaign. - Birks


Dubbed “Canadian Rhapsody”, the campaign features Birks jewellery including the brand new Birks Pétale collection launching this spring and will appear in Canadian media outlets as of Wednesday, and in media across the United Kingdom and the United States in the coming weeks.
 
For the campaign, produced by UK-based agency TANK, Birks selected Canadian actress Amanda Brugel and Montreal-born Fashion Editor Caroline Issa as stars of the campaign, with Canadian photographer Caitlin Cronenberg behind the lens. 

The campaign seeks to highlight the power of independent women who have found international success while underlining the symbolic power of jewellery.
 
"Amanda, Caroline and Caitlin represent the values, beauty and strength of Canadian women very well, each being accomplished in their own field," said Jean-Christophe Bédos, President and CEO at Birks Group Inc, in a news statement. “They illustrate perfectly the spirit of feminine independence that inspires us at Birks," he concludes.
 
"At Birks, we are committed to our renewed brand positioning and the evolution of the jewellery customer profile, which is a modern approach that applies to women of every age and is not demographic-specific, added Eva Hartling, Vice President, Birks Brand & Chief Marketing Officer at Birks Group Inc. "This campaign represents this shift in mindset and we are excited for this fresh new start for our company and for the world.”
 
The company operates 28 stores under the Birks brand in most major metropolitan markets in Canada and two retail locations in Calgary and Vancouver under the Brinkhaus brand. 
 
Last year, Birks entered the United Kingdom when it signed a definitive agreement to sell its subsidiary, Mayor's Jewelers, Inc. ("Mayors"), to Aurum Holdings Ltd. ("Aurum"), the largest fine watch and jewelry retailer in the U.K.
 
The Birks brand collections of fine jewellery is now offered in 12 locations across the U.K., at various Mappin & Webb and Goldsmiths locations as well as through the two banners' e-commerce sites.

Copyright © 2021 FashionNetwork.com All rights reserved.