Better Cotton Initiative now has 600 members
Five years after its launch, the programme that promotes a more sustainable cotton culture has reached a milestone: it now has 600 members.
The number of companies has grown by 50% every year, with the goal at the start to have 700 members in 2015. Recently joined by G-Star Raw, Cone Denim and Hema, the initiative also counts some majors among its members, names like H&M, Inditex, Ikea, Levi Strauss & Co, Adidas, Nike, Marks & Spencer, Tommy Hilfiger and VF Corp.
“The BCI membership demonstrates the power of collaboration. 600 actors from a globally spread and complex supply chain uniting behind a common vision is truly unique and inspiring. Together we can definitely achieve our goal of 30 per cent of cotton production as Better Cotton by 2020,” said Ruchira Joshi, programme director for demand.
The aim of Better Cotton Initiative is to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. The goal is to establish a network of sustainable cotton suppliers around the world who answer to the need of 25 million tons of cotton produced every year in 85 countries.
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