Bestseller opens fashion college
For any young Dane who's interested in becoming a part of the Danish fashion brand house Bestseller, the road there just got a bit easier.
The company has now launched its own fashion college, a one year education made in cooperation with Viden Djurs, a local business college in the Danish city of Grenaa. It targets teenagers who want to study fashion and have just finished 9th or 10th grade in Denmark.
When they graduate, the students will be ready to work in one of Bestseller's Danish stores. The company has brands including Vero Moda and Jack & Jones and will pay the students an apprentice salary during their education at the school.
“BESTSELLER Academy is very interested in recruiting the young people at an early age, and by following them during their college education, we can provide them with a good insight into the BESTSELLER world. Moreover, we can prepare them for how it is to be a store apprentice in BESTSELLER. We will also interview the college students to make sure we find the right talents for our two-year apprentice education,” says Per Bomholt, responsible for BESTSELLER’s apprentice programme.
“During the education the students will also work in our stores for short periods of time, so that they get to try on their knowledge in practice. This will not only prepare the students for their future career, but also help ensure that they understand the theory they have learned at the fashion college. With this new education, we expect to get some well-prepared and qualified young people for our stores,” Per finishes.
The education will consist of a number of traditional business college courses in subjects such as marketing, business economics and communication, as well as IT and English. Bestseller's students will also get to do company visits and take up internships in Bestseller stores. The college opens in August 2016 and the target is to recruit 25 students for the course.
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