Bench to launch capsule collection with Jess Glynne

By

Rüdiger Oberschür

Published
Feb 9, 2016

Bench has partnered with Grammy award-winning musician Jess Glynne to launch a capsule collection, scheduled to release in March. The English singer and songwriter is Bench’s brand ambassador since 2015, and the face of the new Bench spring/summer campaign.

 
“Her style is confident, stylish and cool. Our capsule collection is aimed at this lifestyle," said Bench CEO Bruno Sälzer.

The collection consists of stylish designs that are suitable for everyday wear, developed in close collaboration with Jess and designed for her 24-hour active lifestyle.

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Additionally, Bench announced the re-launch of its website and online shop, which was transformed using responsive design. The new platform features new elements such as a live social media feed and an integrated music player, aimed at further attracting and engaging with the brand’s customer base.

On February 1, the British label also announced a partnership with Hellmann eCommerce to launch a free shipping service in 21 European countries.