Bench extends fragrance deal with Inter City Group

By

Rüdiger Oberschür

Published
Oct 12, 2015

Urban brand Bench has extended its fragrance license agreement with Birmingham-based Inter City Group until December 31, 2018. The extended contract between the companies includes the creation, production and distribution of Bench fragrances in all EU countries and Switzerland.

The perfume manufacturer and Bench will also launch a new fragrance for men and women called “24 Hour Life”, adding to a selection of four different perfumes for women and one for men.

Inter City Group specializes in the development of branded products through licenses, and boasts a strong sales network. 

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“Perfumes are an important element for a brand like Bench,” said Bruno Sälzer, Chairman and CEO of Bench. “With Intercity Group we have an established, innovative partner to strengthen our fragrance business further.”