Ben Sherman launches first stores in China
Ben Sherman has opened its first outpost in Shanghai, China in partnership with MRH Group. The first Ben Sherman store opened in the Hopson Mall on September 18, coinciding with an opening at Sogo department store.
"We are honored to launch Ben Sherman in both Sogo and Hopson locations. These distinct retail destinations are prime for Ben Sherman, with an influential core of loyal millennial consumers,” said Stanley Chou, General Manager at MRH Sparotica Groupe.
“Sogo is amongst the Top 5 department stores in Mainland China and our ability to open our first store here speaks volumes about the brand's history and credibility in the global market."
The heritage menswear brand launched its first shirt in 1963. Since then, the label has become synonymous with youth and style, influencing modern menswear by combining British style with international fashion trends.
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