Ben Sherman and Henry Holland join forces on unisex capsule collection
Two British favourites, fashion brand Ben Sherman and designer Henry Holland, have teamed up to create a unisex capsule collection which will debut during London Fashion Week Men’s in January.
Recently nominated by the British Fashion Council’s Fashion Awards for Best Emerging Menswear Designer, Henry Holland will infuse his signature eclectic l aesthetic into a selection of classic Ben Sherman silhouettes.
The result will be a dynamic collection representing the best of London’s street-style, coupled with a rebellious twist.
Ben Sherman Creative Director Mark Williams said of the collaboration: “Teaming up with Henry Holland has added another layer of excitement to our AW18 collection, it’s a fantastic offering and we are thrilled to be partnering with him. It’s an elevated and premium collection that has a vibrant, colourful youthful approach, we believe it will appeal to a fashion conscious consumer with an appetite for premium designer labels.”
Henry Holland added: “I remember Ben Sherman being one of the brands I was first excited about wearing. It’s such an iconic British Brand with such a rich history in music and street culture. I’m really excited to be working with Mark and the team on this range and the collection we have created together feels like the perfect reflection of our shared values and strength of spirit.”
The collection will be presented as part of Ben Sherman’s official show on 6 January during London Fashion Week Men’s, and will be sold into premium department and speciality stores for September deliveries.
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