Behati Prinsloo the new face of Lancaster

By

Anaïs Lerévérend

Published
Dec 3, 2014

After two seasons in the company of Karlie Kloss, Lancaster is changing muses but drawing from the same bank. For its spring/summer 2015 collection, the French brand has chosen Behati Prinsloo.

Like the brand's most recent face, Behati Prinsloo is one of the famous Victoria's Secret "angels" and has notably come to fame because of this. The Namibian model will be the leather goods brand's face for 2015, thus sticking to its international and very fashion-based communications positioning.

The first series of photos that have been unveiled were taken by photographer Guy Aroch, who has been working for the brand since 2011.