Avery Dennison & Rochambeau launch 'smart' digital jacket

Avery Dennison Retail Branding and Information Solutions (RBIS) has linked up with Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist, to launch a smart digital jacket that allows wearers to receive personalised content. The ‘Bright Bmbr’ interactive jackets for fall use Avery Dennison’s Janela and Evrythng’s Internet of Things cloud-based platforms.

The #BornDigital garments offer exclusive personalised dining, art, retail and fashion experiences to consumers.

The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label with NFC tech and a unique QR code, allowing consumers to connect with these smart tags and access "rewards and curated experiences,” Avery Dennison said.

Avery Dennison has also collaborated with UK based jewellery designer Sarah Angold on four custom-made accessory pieces embedded with its RFID technology. Oak Labs’ interactive mirrors have been linked to Angold’s jewellery to boost the consumer experience.

“The physical and digital worlds are converging, and consumers expect to be connected seamlessly across all aspects of their lives. RFID technology provides endless opportunities for interactive experiences in the retail environment and our collaboration with Sarah Angold takes this to the next level by embedding the technology into the product itself,” said Francisco Melo, vice-president and general manager of Global RFID at Avery Dennison. (KD)