Aussie activewear label P.E Nation enters UK with London pop up
Aussie activewear label P.E Nation is testing the retail waters in Britain. After launching its very first pop up shop in native Sydney in late 2016, the fashionable workout brand returned to the colonial motherland last week with its debut UK pop-up in London.
Located inside iconic department store Selfridges, P.E Nation's newfound Oxford Street home will stock its latest All Stars collection, which will be available from January 2017 through to the end of February. It includes 25 styles created exclusively for Selfridges, and is available in its pop up store and via Selfridges online store.
“We’re thrilled to be able to showcase P.E Nation within the walls of Selfridges. Not only is its Body Studio world class, but its prestigious reputation is recognised globally,” said Pip Edwards, co-founder, P.E Nation. “To have this opportunity less than a year since we launched is just the icing on the cake for an incredible year”.
The activewear e-tailer opened its first physical store in Sydney’s Westfield Bondi Junction last month, with the pop up running until January 23, 2017. It marked the brand's trial of bricks and mortar retail.
Still in Europe, P.E Nation will also participate in Berlin’s Premium International Fashion Trade Show after winning the Young Designers Award in the activewear category.
Founded in early 2016 by Claire Tregoning and Pip Edwards, P.E Nation is stocked globally across 80 points of sale including Selfridges, Net-A-Porter, Lane Crawford and My Theresa.
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