×
4 003
Fashion Jobs
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
NEXT
Operations Manager - Liverpool Aintree Retail Park
Permanent · LIVERPOOL
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
SELFRIDGES
Stock Operations Specialist - 37.5 Hours (Trafford)
Permanent · MANCHESTER
Translated by
Nicola Mira
Published
Feb 24, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asos reopens French office to bolster local marketing strategy

Translated by
Nicola Mira
Published
Feb 24, 2017

Asos has been in business for sixteen years, and this is the second time it has opened an office in France.  The British fashion e-tailer, after closing down the Lille office in 2014, has now set up a branch in Paris, to bolster its marketing efforts in the country.


A glimpse of the new Paris offices - Asos


After shutting up shop in Lille, Asos managed France through a team from London and some local collaborators in Paris, led by Lisa Marçais, France Country Manager for the last two years and now in charge of the new office, which will be focusing chiefly on marketing activities.
 
The new Paris offices are home to a team of ten, double the size of the previous France team. Asos now has a local branch in four countries outside of the UK, the others being the USA, Germany and Australia. The investment in France will bolster Asos' local and overall growth in 2017, as the e-tailer is forecasting a revenue increase between 20% and 30%, up from the €1.7 billion recorded in the last fiscal year.

The main focus of the Paris office will be marketing, specifically concentrating on delivering timely and France-relevant editorial content, on managing local social media, especially the highly popular Snapchat, and finally on working with the French media in order to establish strong links with local influencers.
 
Another key mission for the Paris team will be scouting French brands for inclusion on Asos' marketplace, as explained by CEO Nick Beighton: "Together we will keep an eye peeled for the best in [French] fashion, in order to add local labels to our range. (...) If we find any brand truly appealing, our objective will be to showcase it worldwide."
 
France is indeed a key market for Asos, the third worldwide besides the UK. "In France in particular, fashion e-tailing still has room to grow. For example, 15% of apparel purchases are made online in the UK, while in France I believe the figure is less than 10%. The market with the highest share of online sales is South Korea, where e-tailing accounts for 35%, so there are indeed growth opportunities still [in France]," said Beighton in his interview to FashionNetwork.com, which will be published in its entirety on the FashionNetwork Premium French-language newsletter.

Copyright © 2023 FashionNetwork.com All rights reserved.