×
1 270
Fashion Jobs
FOOT LOCKER
Geo Marketing Manager United Kingdom
Permanent · London
VANS
Account Coordinator - French Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
Published
Mar 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asos most visited fashion website but John Lewis rising fast

Published
Mar 23, 2018

Asos continues to ride high and was the most visited UK clothing e-tail site in the six months to February, a new study shows. It’s traffic volume rose 2.9% to keep it in the top spot. But with John Lewis storming ahead by almost 39%, it’s catching up fast and is already in second place.


Asos remains the UK's most visited fashion site but omnichannel giants are rising fast



That’s according to online data provider SEMrush, which also said that M&S in third place grew 8%. That’s good news for the under-pressure chain after its earlier website missteps.

Clearly, the battle is raging to win the hearts, minds and wallets of the UK fashion e-shopper. And that battle is between a mixture of department stores and fashion specialists although, interestingly, Asos is the only pureplay e-tailer at present in the top 10.

Is anyone else rivalling it? Well, as mentioned, John Lewis is rising fast and Zara rose 42.6% in the period, taking it up five positions to eighth place. Urban Outfitters surged 32.6% to sneak into the top ranking in 10th spot. And Debenhams was fifth with a 25.3% surge, suggesting that its greater focus on omnichannel is yielding results in terms of traffic.

In fact, it looks like department stores such as John Lewis, M&S and Debenhams are really making the most of the opportunities online shopping offers and it will be interesting to see how they fare in the next couple of years as they invest even more in their web ops.

The total top 10 comprises Asos, John Lewis and M&S in gold, silver and bronze positions, followed by Next in fourth place, although its traffic volume fell 7.7%. That’s interesting given that its latest set of annual results show that its online ops are still very strong. Perhaps the lower volume of traffic doesn’t take factors such as improved conversion into account.

Debenhams came next, as mentioned, and Sports direct was sixth but with an 8.3% fall. Meanwhile H&M was seventh, up 2.6%, a position that’s perhaps a surprise given that it’s actually number one in SEMrush’s global ranking, pushing Asos into second place. 

Finally, in ninth spot, New Look fell 14.9% but still managed to beat the rising Urban Outfitters.

Copyright © 2022 FashionNetwork.com All rights reserved.