×
1 248
Fashion Jobs
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
ESTÉE LAUDER
Tom Ford Beauty - Digital Marketing Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 6 Hours - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Boots st Albans- 22.5 Hours - Permanent
Permanent · St Albans
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Oxford Street London - 15 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - Fenwick - Bracknell - 37.5 Hours - Full-Time, Permanent
Permanent · Bracknell
ESTÉE LAUDER
Clinique - Consultant - John Lewis, High Wycombe - 16 Hours - Part Time, Permanent
Permanent · High Wycombe
ESTÉE LAUDER
Clinique - Consultant - Moores, Coleraine - 12 Hours - Part Time, Permanent
Permanent · Coleraine
ESTÉE LAUDER
Clinique - Consultant - Boots, Barnstaple - 7.5 Hours - Part-Time, Permanent
Permanent · Barnstaple
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place - 37.5 Hours - Full Time, Permanent
Permanent · London
Advertisements
Published
Mar 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asos launches new initiative to make online shopping more inclusive

Published
Mar 23, 2018

Fashion e-tailer Asos has started to add photos of different size models wearing the same clothing to help consumers visualize how a garment would look on their own body shape.


Twitter @ejhc13


The millennial fashion company has stocked petite, tall, curve, plus size and maternity ranges for a while now, and this new step will help it embrace inclusivity even further.

According to media reports, the images will be created using augmented reality, as the technology will enable to company to superimpose the pieces on women of different sizes rather than having to resort to countless and expensive photo shoots.

The feature will be rolled out gradually across the brand’s app, it confirmed this week via social media.

Asos said in a statement: “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape.”

The decision was praised by consumers on Twitter, with one user writing: “This helps massively, as I often wonder how clothes would look on me, when I'm clearly 5 sizes bigger than the model. Great move forward.”

With over 80,000 brand and own-brand products available on its platform, Asos is one of the largest fashion platforms in the e-commerce space. The company is continually innovating, having launched try-before-you-buy in November and a Christmas gift assistant on Facebook in December.

The company overtook Marks & Spencer last year in market value, and is en route to reach a 25-30% sales growth in financial 2018.

Copyright © 2021 FashionNetwork.com All rights reserved.