×
547
Fashion Jobs
STEPHANIE JACKSON RECRUITMENT.
Beauty Account Manager
Permanent · LONDON
RETAIL CONSEIL PARIS
Region HR Manager, UK + Scandinavia, Luxury Fashion
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Art Consultant
Permanent · LONDON
LIBERTY LTD
Sales Coach - Fashion
Permanent · LONDON
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
Advertisements

Asos deploys ‘Style Match’ visual search tool internationally

Translated by
Nicola Mira
Published
today Mar 7, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

After the UK launch last August, British fashion e-tailer Asos is deploying its ‘Style Match’ visual search tool worldwide. The tool operates through the Asos mobile app, and matches pictures to items in the Asos catalogue.


‘Style Match’ is part of the search function on the Asos mobile app - Asos


The system taps a data base of 85,000 products featured on the Asos catalogue and is designed to exploit the fact that 80% of the e-tailer's website visits are made from mobile devices. The 16 million visitors of Asos's eight local websites, plus its Android and iOS app users, reportedly spend on average 80 minutes per month on the websites.

The concept of an apparel search system using visual images is not new. French mail order/e-tail company La Redoute developed its own solution in the early 2010s, and the Shazam app introduced a dedicated tool in 2013. Zalando launched a similar tool a year later, as cross-mobility-shopping initiatives became increasingly widespread. Asos's new search tool continues in the same groove, as does the Pinterest Lens "inspirational search" tool, presented at the end of last year.

In the fiscal year closed at the end of August 2017, the annual revenue of Asos was €2.168 billion. In the same period, overseas sales leapt by 47% (+36% at constant exchange rates) and are now worth €1.328 billion. Notably, the UK pure player reportedly has a market capitalisation higher than Marks & Spencer, the long-established dominant force on the UK's apparel retail market.

 

Copyright © 2020 FashionNetwork.com All rights reserved.