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By
Fibre2Fashion
Published
Jun 1, 2017
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Asics launches energy efficient project in Europe

By
Fibre2Fashion
Published
Jun 1, 2017

Asics Corporation has launched an energy efficient project in Europe with the aim to double its total use of renewable electricity in the continent.


In fiscal 2016, Asics launched its new Global Retail Concept with the opening of a new flagship store in Brussels - Asics Corporation


Further, the company has also introduced a new store concept with several innovative sustainability features and continues its expansion of supplier management scope to include tier 2 suppliers.

Asics released its sustainability report with the summary of its sustainability performance for fiscal 2016. It also outlined progress towards its medium-term sustainability targets.

"2016 was a special year for the Asics Group. This was the year we kicked off our new five-year Asics growth plan, embarking on an ambitious new set of sustainability targets towards 2020. We’re committed to striving harder than ever to keep improving our sustainability performance in everything we do," said Motoi Oyama, chairman, president and CEO of Asics Corporation.

In 2017, Asics expects to double its total use of renewable electricity in Europe, with the result that renewable sources will account for 10 per cent of the company’s total global electricity usage.

Furthermore, the Japanese firm also plans to conduct energy efficiency audits in its most energy-intensive locations and implement efficiency improvements where necessary. In addition, the company will also publicly disclose which suppliers it partners with in the manufacturing of Asics, Asics Tiger and Onitsuka Tiger footwear, apparel and accessories. 

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