×
3 416
Fashion Jobs
REISS
Brand & Comms - Marketing Manager
Permanent · LONDON
HEAD OFFICE
Digital Product Manager – Identity And Account
Permanent · LONDON
HEAD OFFICE
Senior Marketing Planning Manager – John Lewis Financial Services
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
SELFRIDGES
Product Manager
Permanent · LONDON
NEW LOOK
Sales Manager
Permanent · METROCENTRE
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness (Maternity Cover)
Permanent · ROYTON
PHV
Marketing Executive, UK, Ireland & Nordics (Tommy Hilfiger)
Permanent · London
JIGSAW
Warehouse Operative
Permanent · SWINDON
TJX EUROPE
Loss Prevention Graduate Programme (2023)
Permanent · Grand Londres
ZARA
Visual Merchandising Manager (Kidswear) - Zara - Kingston
Permanent · KINGSTON UPON THAMES
SELFRIDGES
Loss Prevention Inventory Analyst
Permanent · LONDON
HUGO BOSS UK LTD.
Finance Analyst - Retail
Permanent ·
DR. MARTENS
Senior Treasury Analyst
Permanent · LONDON
HARVEY NICHOLS
Press & Marketing Manager - Liverpool
Permanent · LIVERPOOL
FARFETCH
CRM Manager - Farfetch Platform Solutions
Permanent · LONDON
HEAD OFFICE
Senior Business Analyst – Home Insurance
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
Ads
Published
Jan 19, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Armor Lux’s new man

Published
Jan 19, 2015

The group Armor Lux is known for its striped jerseys and its defense of French savoir-faire. But the group’s eponymous brand now aims to rapidly make the most of its international reputation. Having only recently been named director of development for the group (Armor Lux brand, Land and Sea, Bermuda, Berac), Bruno Lischewski intends for the company to increase the share of its overall exports from 5 to 30% and of its menswear exports from 15 to 50% within three years.

The brand’s Heritage line will also be presented at Seek and Man


With this in mind, Armor Lux is presenting its collection’s new look at Seek in Berlin, now running from Monday 19 to Wednesday 21 January, and then at Man in Paris. Alain Miran recently began working on its menswear, while Camille Cegarra, formerly at Petit Bateau, has overseen womenswear. "The biggest changes will be for menswear. That’s our priority," said Lischewski, who previously worked for sixteen years at G-star. 

For fall 2015, Armor Lux has added sportswear to its menswear standards as well as rolling out its Heritage range, designed by Jungho Geortay, the head menswear designer for Paul & Joe, who has taken the idea of sailors on a stormy sea. The sportswear range will feature three themes: contemporary sailor, military and student. Its sportswear fashion collection has thereby increased from 80 to 150 pieces for men.

Beginning with fall 2015, Armor Lux is adding a sportswear range.


T-shirts, pants, jackets and other pieces have just been added to the brand’s sailor jerseys. The challenge for Lischewski is entering a jeans and sportswear market that features competition from the likes of Diesel, Tommy Hilfiger, Replay, Boss Orange Denim & Supply... "Consumers are going to buy less, but better. Our company is also a manufacturer, specialized in knitwear, and famous precisely for the sustainability of our products," said the exec. 

The new look should help Armor Lux to move forward internationally. It already works with or for TopShop, Dover Street Market in London and in Japan. It has also signed a distribution partnership in Japan with Itochu (the distributor for Apc, Repetto, Marimekko...). In France, the brand could work with 600 to 700 clients including about 200 who will also feature menswear. In total, the group generates a turnover of approximately 95 million euros, half of which comes from its professional attire (SNCF, Geopost...).

Copyright © 2023 FashionNetwork.com All rights reserved.