×
471
Fashion Jobs
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
Advertisements

Armor Lux’s new man

Published
today Jan 19, 2015
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The group Armor Lux is known for its striped jerseys and its defense of French savoir-faire. But the group’s eponymous brand now aims to rapidly make the most of its international reputation. Having only recently been named director of development for the group (Armor Lux brand, Land and Sea, Bermuda, Berac), Bruno Lischewski intends for the company to increase the share of its overall exports from 5 to 30% and of its menswear exports from 15 to 50% within three years.

The brand’s Heritage line will also be presented at Seek and Man


With this in mind, Armor Lux is presenting its collection’s new look at Seek in Berlin, now running from Monday 19 to Wednesday 21 January, and then at Man in Paris. Alain Miran recently began working on its menswear, while Camille Cegarra, formerly at Petit Bateau, has overseen womenswear. "The biggest changes will be for menswear. That’s our priority," said Lischewski, who previously worked for sixteen years at G-star. 

For fall 2015, Armor Lux has added sportswear to its menswear standards as well as rolling out its Heritage range, designed by Jungho Geortay, the head menswear designer for Paul & Joe, who has taken the idea of sailors on a stormy sea. The sportswear range will feature three themes: contemporary sailor, military and student. Its sportswear fashion collection has thereby increased from 80 to 150 pieces for men.

Beginning with fall 2015, Armor Lux is adding a sportswear range.


T-shirts, pants, jackets and other pieces have just been added to the brand’s sailor jerseys. The challenge for Lischewski is entering a jeans and sportswear market that features competition from the likes of Diesel, Tommy Hilfiger, Replay, Boss Orange Denim & Supply... "Consumers are going to buy less, but better. Our company is also a manufacturer, specialized in knitwear, and famous precisely for the sustainability of our products," said the exec. 

The new look should help Armor Lux to move forward internationally. It already works with or for TopShop, Dover Street Market in London and in Japan. It has also signed a distribution partnership in Japan with Itochu (the distributor for Apc, Repetto, Marimekko...). In France, the brand could work with 600 to 700 clients including about 200 who will also feature menswear. In total, the group generates a turnover of approximately 95 million euros, half of which comes from its professional attire (SNCF, Geopost...).

Copyright © 2019 FashionNetwork.com All rights reserved.