×
1 857
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
By
Reuters
Published
Mar 19, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon tracks repeat shoppers for line-free Seattle store - and there are many

By
Reuters
Published
Mar 19, 2018

Amazon.com Inc is tracking how regularly customers shop at its store without checkout lines in Seattle - and so far, the verdict is they keep coming back.


A sign for the new Amazon Go store on 7th Avenue at Amazon's Seattle headquarters in Seattle, Washington, U.S., January 29, 2018. - REUTERS/Lindsey Wasson



“The ones who work very close, like in the building up above, will come down even just to grab a drink because it’s so fast and easy,” Amazon Vice President Gianna Puerini said in an interview at the ShopTalk e-commerce conference in Las Vegas.

The detail offers an early glimpse at how the store, known as Amazon Go, is faring two months after opening its doors to the public. Shopping frequency, sales and other metrics reviewed by Amazon will likely inform how it thinks about expanding the concept elsewhere in the United States, if at all.

Amazon Go is fashioned after small grocery stores, with a crucial difference: it has no cashiers.
Customers scan a smartphone app to enter the store, and then cameras and sensors track what they remove from the shelves and what they put back.

Amazon then bills shoppers’ credit cards on file after they leave.

Puerini said store associates spend the vast majority of their time restocking shelves - another indication of the shop’s popularity.

Research-focused venture capital firm Loup Ventures wrote of Amazon Go last month: “Our experience was flawless, leaving us increasingly confident that Amazon is best positioned to own the operating system of automated retail. Eventually, we expect Amazon to make this technology available to other retailers.”

The world’s biggest online retailer first announced a test of Amazon Go in December 2016, in a challenge to brick-and-mortar rivals that are working to keep their own stores up to date.

However, old practices die hard.

“What we didn’t necessarily expect is how many people would stop at the end, on their first trip or two, and ask, ‘Is it really OK if I just leave?’,” Puerini said.

She declined to discuss specific expansion plans and said there were no plans to add the technology to Whole Foods Market, the upscale grocery chain Amazon bought last year. Analysts have speculated otherwise.

In any case, Amazon is still researching how to improve technology at the store.

“If you show a child a can of Coke, you have to show it to them maybe once or twice, and it’s very easy for them to be able to recognize it,” Amazon Vice President Dilip Kumar said in the same interview with Reuters. “Not so much with computers.”

The company is working to teach computers to recognize items or activities with as little information as possible - a problem that some of Amazon’s thousands of experts are addressing, Kumar said.

© Thomson Reuters 2021 All rights reserved.