×
1 364
Fashion Jobs
360 TALENT LONDON
Showroom Manager – Central London
Permanent · LONDON
360 TALENT LONDON
Assistant Showroom Manager – Central London
Permanent · LONDON
ESTÉE LAUDER
Operations Support Manager
Permanent · Petersfield
ESTÉE LAUDER
jo Malone London - Omnichannel Operations Manager
Permanent · London
ESTÉE LAUDER
Multi-Brand - Business Manager, 37.5 Hours - Oxford - John Lewis
Permanent · Oxford
V. F. CORPORATION
Key Account Manager
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots Bath - 28 Hours - Permanent
Permanent · Bath
CONVERSE
Strategic Account Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Covent Garden, London - 20 Hours - Permanent
Permanent · London
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
Advertisements
By
Reuters
Published
Mar 21, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon to expand counterfeit removal program in overture to sellers

By
Reuters
Published
Mar 21, 2017

Amazon.com Inc is expanding a program to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat.

As early as next month, any brand can register its logo and intellectual property with Amazon so the e-commerce company can take down listings and potentially seller accounts when counterfeits are flagged, Peter Faricy, vice president of Amazon Marketplace, said in an interview on Monday.


An Amazon logistics center in Lauwin-Planque, northern France. - REUTERS/Pascal Rossignol



The so-called brand registry, which had been in a test phase, will be widely available for free in North America, Faricy said ahead of his presentation on Tuesday at the Shoptalk commerce conference in Las Vegas.

The move reflects Amazon's efforts to court increasingly important third-party sellers. The Seattle-based company takes a commission for retail transactions it enables, and it sells lucrative fulfillment and advertising services to third parties.

Counterfeiters have sold faulty or discounted versions of authentic goods on Amazon, prompting lawsuits, including one from Apple Inc, against merchants on the site.

Other retailers have said they fear Amazon controls too much of the sales process and creates its own private-label copies of top-selling items to sell to customers at a lower price.

"The data doesn't support it," Faricy said of the allegation that Amazon is jeopardizing sellers. Third parties have grown to account for about 50 percent of units sold on Amazon, he said.

Access to Amazon's more than 300 million customers allowed 100,000 sellers to generate at least $100,000 each through the company last year, Faricy said, and its fulfillment services have made once costly daily delivery affordable for small retailers.

Shoppers, brands or Amazon itself can flag counterfeit goods via the brand registry, which the company developed in 2016.

Amazon is also offering brands a program called "Transparency," which lets them label packages with a code so shoppers can cross-check their purchase against official information.

Faricy said efforts against counterfeit products are at an early stage.

"I don’t think it’s the kind of thing where you ever feel like there’s a clear ending," he said. "It’s a journey.”

 

© Thomson Reuters 2021 All rights reserved.