Mar 8, 2016
Download the article
Click here to print
Text size
aA+ aA-

Amazon's first live TV program is on fashion

Mar 8, 2016

US online giant Amazon on Tuesday announced its first live show for its streaming video service, a 30-minute show dedicated to fashion and free to all viewers.

The show called "Style Code Live," to air weeknights, "gives viewers a first-of-its-kind daily style and entertainment experience," said executive producer Terence Noonan.

The hosts of the show - Amazon

"We're live, interactive, and covering the latest trends in fashion and beauty each weeknight -- with guest experts, celebrities, and viewer tips. We are building a community and are super excited for our viewers to be part of it."

The show aims to help viewers "discover products to achieve the looks they want" and offer "beauty hacks" such as how to use a bold red lipstick as concealer.

It will include live chats that allow viewers to ask questions and share their own tips.

The show, which debuted this Tuesday night is hosted by ABC television correspondent Rachel Smith, MTV host Lyndsey Rodrigues and television and theater actor Frankie Grande.

"Our customers love fashion, and have wanted a place to keep up with new trends and get expert tips. We created Style Code Live for them, and we are just getting started with this show," said Munira Rahemtulla, head of the show.

Amazon has been ramping up its streaming video service, which competes with Netflix and others, and won two Golden Globe awards for its "Mozart in the Jungle" original series.

Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.