AllSaints announces launch of first stores in Italy
London-based contemporary label AllSaints has opened its first location in Italy in Milan’s Coin department store.
The upmarket department store dedicated to clothing, beauty and home decoration now houses two AllSaints concessions featuring the brand’s womenswear and menswear collections, as well as the Capital Collection handbag line. Together, the spaces spread over 800 sq ft and display the distinctive AllSaints aesthetic, including tailor made fixtures and hand-crafted merchandise units.
In addition to the Milan stores, the brand is set to open concession stores with the new AW16 handbag range in Venice and Rome in Coin Excelsior, the premium department store from Grupo Coin. These stores will follow with the new SS17 collection, across both menswear and womenswear in early 2017.
William Kim, Chief Executive Officer of AllSaints, commented “We are incredibly excited to launch in the Italian market, especially given its prominence and heritage within the global fashion world. We know that we already have a great customer base in this market from our strong demand online. We are looking forward to partnering with both the Coin and Coin Excelsior teams and driving further brand awareness in Italy, as part of our ongoing European expansion plans.”
Earlier this month, AllSaints also opened its first store in Turkey in exclusive partnership with local fashion retailer Beymen.
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