×
464
Fashion Jobs
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
Advertisements

Alexa Chung expands in Asia, to open London store by 2020

Published
today Apr 10, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Alexa Chung’s eponymous premium womenswear label is stepping up its presence in Japan, Seoul and Taiwan, marking the beginning of its Asian expansion with a series of Tokyo pop-ups.  


Alexa Chung with Alexachung CEO Edwin Bodson at the label's presentation in Tokyo


The UK-based label, which has linked up with the Bluebell group for exclusive distribution in Japan, has seen wholesale accounts there increase 40% for its second season, and is hoping to boost its brand recognition further with the pop-ups – the first of which opened at Isetan Shinjuku on April 7.

“The event has been a great moment to demonstrate our potential to accounts we are targeting,” Alexachung CEO Edwin Bodson told FashionNetwork.com. The pop-ups are a step towards building brand awareness and furthering the brand’s business with its “very loyal” Japanese customers, the exec explained. “Our only goal is to build a reliable constant presence and hope to develop retail when [we] will be ready to.” That development will be a London store, the CEO added, which the brand hopes to open by 2020.

Before its retail debut, the label is hoping to ramp up its presence in other Asian markets alongside Japan, notably in Taiwan, where wholesale orders also increased 50% last season, and in South Korea, where it is currently sold via multibrand designer boutique Boon. The concept store was also the venue for the launch party of the latest capsule between Alexa Chung and trainer label Superga, which bolstered local interest in the brand, Bodson said.


The label's Tokyo presentation of the Virginia collection



The event series is giving the brand the chance to test the waters across the markets, where its see-now-buy-now collections of romantic florals with a boyish edge have found diverse successes: “Interestingly enough, sales across Asia differ largely from the most feminine dresses and blouses in Japan, to the most tomboyish denim and tees in Hong Kong, while Korea has keen interest in more special pieces,” we're told.

The international expansion is an ambitious step for the label, only founded in May 2017. The pop-ups are set to continue in various locations in Tokyo over the next 12 months, and have been complemented by additional events such as the label’s presentation of the Virginia collection at Tokyo Tower on April 5.
 

Copyright © 2019 FashionNetwork.com All rights reserved.