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Published
May 2, 2016
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Adidas team up with Italia Independent on Deadly Focus pack

By
AFP-Relaxnews
Published
May 2, 2016

Adidas announced on Monday that they have collaborated with Italian design company Italia Independent to launch the Deadly Focus pack. 


The special edition of the ACE 16 football boot is part of the new Deadly Focus pack from Adidas, a collaboration between the brand and Italia Independent - ©Adidas


The collection has been designed to bring together football and fashion, and sees the launch of special-edition versions of the brand's ACE 16 and X 15 football boots.

The boots combine Adidas performance with the creative style of Italia Independent, who have designed a unique and exclusive animal print especially for the limited-edition boots.

Commenting on the design, Lapo Elkann, one of the founders of Italia Independent as well as one of the designers on the boot, said, "The print is aimed to surprise you. You normally find prints like this on luxury goods. This time, we wanted to transfer it to the world of sport. It's fun, it's exciting and it pushes boundaries -- something that both Italia Independent and Adidas like to do!"

The Deadly Focus pack is available to purchase now in limited quantities.

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