×
205
Fashion Jobs
PAUL SMITH
Junior Art Director - Japan
Permanent · TOKYO
STEPHANIE JACKSON RECRUITMENT.
Supervisor - Watches / Diamonds
Permanent · LONDON
PAUL SMITH
Franchise Sales Executive - Womenswear
Permanent · LONDON
THE POP GROUP
Account Manager
Permanent · LONDON
LEVI'S
Key Account Manager
Permanent · London
DUMEBI
Studio Assistant Intern
Internship · LONDON
SPOT ON MINDS LTD
Studio Intern - Luxury Brand (Part-Time - Remote Work Optional)
Internship · LONDON
THE KOOPLES
Sales Assistant Edinburgh - Part-Time (20h)
Permanent · EDINBURGH
THE KOOPLES
Sales Assistant Edinburgh - Full Time
Permanent · EDINBURGH
THE KOOPLES
Concession Manager Edinburgh
Permanent · EDINBURGH
GUCCI LIMITED
Gucci Client Advisor
Permanent · LONDON
GUCCI LIMITED
Gucci Client Advisor
Permanent · LONDON
YVES SAINT LAURENT UK LIMITED
Sales Associate
Permanent · LONDON
SPOT ON MINDS LTD
Assistant to The Creative Director (Part-Time - Remote Work Optional)
Internship · LONDON
PYOU
E-Commerce Manager - Fashion Luxury Brand
Permanent · LONDON
NEW BALANCE
Store Manager - Bridgend
Permanent · Bridgend
CLAUDIE PIERLOT UK
Sales Assistant - 18h - Temporary - Bicester m/f
Fixed-term · BICESTER
STORM LONDON
Social Media And Marketing Intern
Internship · LONDON
SARVIN
Luxury PR & Fashion Design Internship
Internship · MANCHESTER
STEPHANIE JACKSON RECRUITMENT.
Sales Associate (Bicester Village)
Temp/seasonal · BICESTER
LEVI'S
Stock Room Associate
Permanent · Ellesmere Port
LEVI'S
Sales Stylist - 8 Hours
Permanent · Banbridge
By
Reuters
Published
Jun 20, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas agrees record new deal with German soccer team

By
Reuters
Published
Jun 20, 2016

Adidas has agreed to extend its sponsorship deal with world soccer champions Germany until 2022, paying 50 million euros ($56.7 million) per year to overtake France as the most lucrative national team sportswear contract.


Adidas


A battle between Adidas and Nike for dominance of the global soccer gear market has driven a steep rise in payments to elite clubs and top national sides.

Chief Executive Herbert Hainer confirmed that Adidas will pay 50 million euros a year, double the value of its previous contract and surpassing the 43 million euros Nike pays a year to France, currently hosting the European championship.

"We'll prolong a more than 60-year partnership. We are together with the current world champions and one of the best teams in the world," Hainer told Reuters after a news conference in Paris.

The German sportswear company has long been the world's top soccer brand, but it was overtaken by U.S. rival Nike in the market for boots in 2014, prompting Adidas to lift its marketing spending.

Nike had also bid for the German contract, but Adidas managed to persuade the country's football federation to extend the long partnership by offering to pay more and by promising to shift production of team shirts back to Germany.

Adidas said last week it expects to sell 1.3 million Germany jerseys this year, helped by the European championship. That is more than the 1 million it sold in 2012 when the last Euro tournament took place, but down from the 3 million shirts it shifted in 2014, when Germany won the World Cup.

Adidas is kitting out nine of the 24 teams playing Euro 2016, including reigning champions Spain as well as Germany. Nike has six teams, including host France and England, while smaller German brand Puma has five, including Italy and Switzerland.

Hainer added he was not worried that an Adidas ball that had burst during the match between France and Switzerland on Sunday would hurt sales of replicas, noting it was the first ball to be punctured after nearly 30 games played.

"We got tremendous good feedback from all the players," he said. I’m quite relaxed." Adidas has said it expects to sell 7 million of the Euro 2016 replica balls.
 

© Thomson Reuters 2021 All rights reserved.