Acne Studios reimagines Fjällräven's outdoor classics
For the first time ever, the specialty outdoor label Fjällräven has let a brand revisit its most iconic pieces. And it has fallen to Acne Studios, another renowned Swedish label, to take on the task of reinterpreting the Kånken, Fjällräven's much-loved colourful geometric backpack, as well as parkas, trousers that can be transformed into shorts, and t-shirts. A total of eleven unisex designs have been thought up be the two brands, which makes for 38 pieces in all, when taking different colourways into account.
"Swedes have a very particular relationship with [Fjällräven]. I'm very proud that it's a Swedish brand and I wanted to show our love for Fjällräven to the world", explains Acne Studios' Creative Director Jonny Johansson. In order to produce a collection with pieces that are, in the words of the designer, both "naïve and fresh", Acne Studios "asked young people to design their vision of the clothes". Ultimately, bright shades came to dominate in a line where even the military prints are multicoloured and sleeping bags look like high-end accessories.
"The result is a unique collection which combines the timeless functionality of Fjällräven with Acne Studios' artistic approach, all while creating something completely new," says Henrik Andersson, head of innovation and design at the outdoor brand.
The collaboration will be available to purchase from 6th September 2018, with pieces ranging in price from 130 to 1,100 euros. Fans of the two brands will be able to find the collection at the 55 Acne Studios stores around the world, on both labels' e-commerce websites and in Fjällräven boutiques in Amsterdam, Hong Kong, Toronto, Oslo and Soho, New York.
Acne Studios' principal markets are the US, the UK and Canada, and the brand is currently distributed through 800 multibrand retailers, including 67 e-commerce platforms. Last December, the label decided to return to producing a single womenswear collection per season, in contrast to current industry trends that have seen the number of collections multiplying throughout the year.
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