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By
AFP-Relaxnews
Published
May 4, 2016
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Zoë Kravitz named as YSL's latest beauty muse

By
AFP-Relaxnews
Published
May 4, 2016

Zoë Kravitz has been named as Yves Saint Laurent Beauty's newest muse.


Zoë Kravitz has been named as Yves Saint Laurent's latest beauty muse ©AFP / Valery Hache


The actress and musician will star in the brand's social media campaign starting later this month, sharing her favorite makeup products and tips on her own and YSL Beauty's social media pages.

Alexandre Choueiri, president of international designer collections at L'Oréal, the company that owns YSL Beauty, commented that they chose Kravitz because of her strong sense of individual style and personality, "Zoe is not afraid to stand up for what she believes -- we love her confidence and authenticity."

Kravitz will also star in YSL Beauty's new video project, "Before the Light," which will show the beauty routines of up-and-coming female musicians before they take to the stage. Kravitz herself is frontwoman of the band Lolawolf.

The actress and singer has also previously modeled for jewelry brand Alexis Bittar, fronting the company's fall 2015 ad campaign.
 

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