Dec 16, 2014
Zlatan Ibrahimović creates sportswear brand
Dec 16, 2014
Norwegian ready-to-wear chain Dressmann announced on Monday the creation of a sportswear brand in collaboration with soccer player Zlatan Ibrahimovic.
"Zlatan Ibrahimović and Dressmann AS have signed a long-term cooperation agreement. Both parties have established the company as Varner Ibrahimović AS. The purpose of the partnership is to develop a sportswear brand," the company said on its website.
Neither the financial terms of the deal nor the launch date of the new brand’s products have been disclosed.
Dressmann is an affordable menswear brand men created in the 1960s by the Varner group. It has 380 stores in Scandinavia and Germany.
"For me it feels great to start a company with Dressmann. The company culture and their winning mentality match suits me perfectly," the said PSG striker in a statement.
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