Zalando relaunches Zircle app with extra convenience
Zalando is boosting the convenience of its Zircle peer-to-peer resale offer with a relaunch of the app. For now, it means Zircle customers in Germany can return items bought from other users on the marketplace to Zalando.
And working with delivery giant DHL, it’s offering free shipping for all Zircle marketplace users.
The integration of customers’ Zalando order history makes all products bought on the site directly available for resale via the serveice, it said.
As mentioned, it’s only available in the firm’s domestic market for now, and it applies to womenswear only. The option to sell and buy men’s clothing in the community “will be added soon”.
Torben Hansen, VP Recommerce at Zalando, said that “relaunching the Zircle App “marks another milestone in offering customers the most relevant pre-owned fashion experience in the market. We are the first platform in Germany to offer customers the possibility to return items they have purchased from other Zircle users to Zalando”.
The Zircle app, launched in Germany under the name Wardrobe in 2018, complements the firm’s Pre-owned category offer that’s currently available in 13 of its 23 European markets and that has grown tenfold to over 200,000 items since its launch in 2020.
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