Zalando and Paco Rabanne partner for capsule collection in Eruope
The link-up between the Paris-based fashion house and the German fashion e-tail giant “celebrates the new generation of luxury consumers” and although it’s described as a capsule, it actually includes 40 pieces, including the chained bags, disc-inspired skirts, tops and dresses in bold colours for which Paco Rabanne is known.
There are 20 ready-to-wear items, 17 accessories and three footwear styles, with the companies saying “the use of metal and a choice of innovative cuts mixed with bright summer colours are strong elements of the capsule”.
And as of Tuesday, it comes with a campaign starring French singer-songwriter Crystal Murray, DJ and model Dustin Muchuvitz and model Aj Yel, all styled by Glen Mban, “who celebrates the joy of playing with fashion by reinventing the codes of luxury to express individual uniqueness”.
Lena-Sophie Röper, Director Designer & Luxury at Zalando said it “represents a powerful step forward in our journey towards becoming the destination for designer fashion. We bring luxury fashion inspiration to our customers and connect them with our brand partners through a uniquely personalised experience.
“Our collaboration with fashion house Paco Rabanne embodies this direction, bringing the brand's creative vision together with our differentiated and inspirational designer shopping experience for the new generation of luxury consumers”.
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