Yours Clothing Christmas sales surge on online expansion

By

Barbara Santamaria

Published
Jan 15, 2018

Plus size fashion retailer Yours Clothing has reported a 24% sales rise for the seven weeks to 7 January, boosted by growing brand awareness in the UK and internationally.

The Christmas period set a new sales record, supported by a 42% year-on-year increase in e-commerce sales, said the British company on Monday.

The launch of new country-specific websites for Germany and France, coupled with digital investments throughout the year, contributed to a 100% increase in online international sales. The number of new e-commerce customers was up 22% during the period against the prior year.

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UK sales also performed strongly, with total UK retail sales up 16% against the prior year. Due to a lower level of discounting in the period, gross margin improved by 3.4 ppts.

Resh Dorka, Chief Operating Officer of Yours Clothing, commented: “We’re delighted to celebrate a record trading period over the festiveperiod. We continue to see increased customer demand, as our proposition of great fitting, excellent value, fashionable plus size clothing continues to resonate with both women and men around the world.
 
“We are excited about the year ahead as we look to deliver on our strategy to expand our physical and digital footprint in the UK and internationally, as well as broaden our product range.”

The Peterborough-based retailer has 130 standalone stores in the UK and Ireland, as well as 12 franchise stores in the Middle East. It also operates country-specific websites for the US, Australia, Ireland, Poland, the Netherlands and Russia.