Yoox Net-A-Porter posts double-digit growth in 2016 and boosts management team
Yoox Net-A-Porter (YNAP) has published its preliminary results for 2016, reporting a revenue of €1.871 billion. The fashion and luxury goods e-tailer grew 12.4% last year, its organic growth being 17.7% on all its business categories and virtually all regions.
Sales were notably driven by the Yoox Group's activity in running monobrand e-commerce sites for its fashion label clients (+17.1%, reaching €205.3 million, with a 23.7% organic growth) and by off-season sales of past collections, at a lower price positioning, on the Yoox and The Outnet sites (+16.8%, up to €696.8 million, with a 19.5% organic growth).
Multibrand in-season sales, chiefly via the Net-A-Porter site, grew 8.4%, reaching €968.6 million (with a 16% organic growth).
Geographically, the Asia-Pacific region posted the strongest increase (+24.8%, reaching €302.3 million, up 27.1% organically), followed by North America, the group's main market, generating a revenue of €573.9 million, up 14.1%, by Italy (+12.5%, with €124.8 million) and by Europe except Italy and the UK (+11.1%), while in the latter country sales grew only by 2.3%, reaching €270 million.
In 2016 YNAP handled 8.4 million orders, compared to 7.1 million a year earlier. The average order value was €334, compared to €352 in 2015. The number of active customers rose from 2.5 million in 2015 to 2.9 million in 2016.
In the press release, the group's CEO Federico Marchetti also announced that YNAP's management team has been joined by two key figures: Matt Woolsey as Managing Director of Net-A-Porter, and Deborah Lee as the group's Chief People Officer, in charge of HR.
The appointments follow the departure of Net-A-Porter's founder and director Natalie Massenet, who left the new group created by the merger between the UK's Net-A-Porter and Italy's Yoox in March 2015.
Matt Woolsey, formerly in charge of digital at Barneys New York, will report to Alison Loehnis, the President of Net-A-Porter and Mr Porter.
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