×
6 930
Fashion Jobs
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador, Full-Time
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Northampton Outlet
Permanent · NORTHAMPTON
NEXT
Sales Manager - York Vangarde
Permanent · YORK
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · NEWCASTLE UPON TYNE
AVON
Indirect Procurement Junior Manager
Permanent · NORTHAMPTON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
HEAD OFFICE
Customer & Marketing Planning Manager – Technology
Permanent · LONDON
PRIMARK
Visual Merchandising Manager (Level 1)
Permanent · Cambridge
ALL SAINTS
Franchise Account Executive
Permanent · London
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
Ads
Published
Dec 16, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

YNAP pilots digital ID tech to boost circularity

Published
Dec 16, 2020

Yoox Net-A-Porter is running two pilot Digital ID technology programmes ahead of a rollout across all of its private-label collections from next year. The online luxury retailer, which is owned by Richemont, said the move will accelerate circularity in luxury and fashion.


Yoox Net-A-Porter



The two current pilots are running across select items from the latest Mr P collection for Mr Porter and the entire collection recently launched by the firm for The Prince’s Foundation. 

Customers shopping products included within the pilots can scan QR codes for each garment to access unique information, content and services. This includes “provenance and design information, care instructions that ensure the pieces can be treasured for years to come, and inspiration to help customers style the items in their wardrobes over many seasons”.

As of next year, YNAP will work with Eon and leverage its CircularID Protocol to “continue to develop the proposition, tailoring QR codes into each private label garment allowing customers to access the item’s unique Digital ID”.

Those unique IDs are essentially virtual certificates that can be used to record each item’s history – telling its story from manufacture through use, resale, reuse and recycling”.

YNAP said that over time, the "build of a connected and trusted ecosystem of authenticated products will enable the group to offer new services to its customers, such as virtual wardrobe management, and re-commerce and recycling to allow garments that may fade to start a new beginning and form part of a circular fashion system”.

It’s an ambitious move on the part of the retailer and reflects consumers' interest in sustainability, their desire to know as much as possible about the origin of the goods they buy, and the fact that so much more is possible with modern technology.

Giorgia Roversi, YNAP’s Director of Sustainability & Inclusion, said: “Today, when we buy a garment, it is often challenging to reliably keep track of where it was made, what it is made of, and its authenticity. This can make it difficult to care properly for garments over the long term, to resell them, and even to recycle them. We believe that digital passports for the garments in our wardrobe can help to overcome these challenges. 

“And as our Digital ID ecosystem develops, important moments such as repair or resale can be digitally stamped in the passport, opening doors for the garment to start a new beginning with another owner or to be recycled correctly, helping us to shift mindsets when it comes to longevity and circularity in luxury and fashion.”

The new initiative is the latest development coming out of the company’s Infinity sustainability strategy that it launched last month.

And the plan is that it won't stop with private label products as once it’s established with its own brands, the company aims to share what it has learnt with its brand partners.

Copyright © 2022 FashionNetwork.com All rights reserved.