Yoox Net-a-Porter (YNAP) Chairman and Chief Executive Federico Marchetti was appointed non-executive director on the board of fashion house Giorgio Armani, the luxury group said on Wednesday.

After founding online retailer Yoox in 2000, listing it and pushing through a merger with rival Net-a-Porter fifteen years later, Marchetti has been credited for being a pioneer in the sale of top-end fashion and luxury goods on the internet.

The Armani online flagship store, Armani.com, was designed and is managed by YNAP,  now owned by Cartier maker Richemont.

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“I am honoured to unite today with Giorgio Armani and its board and I look forward to what we will achieve together in the future”, Marchetti said on Instagram.