Yannik Zamboni is Amazon Making The Cut winner
Amazon Fashion has announced Swiss model-turned-designer Yannik Zamboni as the winner of Prime Video’s Making the Cut season 3. They received $1 million to invest in their business, as well as a mentorship with Amazon Fashion.
Importantly too, it has launched rare/self, its co-brand with the designer. All of the winning looks, including the runway collection from the finale, are available in the e-tail giant’s Making The Cut store online.
Every product in the assortment “is meant to celebrate individuality and self-expression, which are principals of the brand. rare/self is not defined by gender or size and forgoes traditional sizing, making it accessible to all Amazon customers”.
This co-brand also has third-party sustainability certifications featured in Amazon’s Climate Pledge Friendly programme.
It’s an interesting launch given that the designer isn’t known for ‘everyday’ looks. But Amazon Fashion said the collection “brings their avant-garde fashion perspective to an assortment of wardrobe essentials that can be worn every day, anywhere and by anybody”.
Instead of traditional sizing, rare/self features an “all gender size curve, with sizes ranging from 1-8. Customers can refer to the size charts, located conveniently on rare/self’s detail pages, to find their perfect fit”.
The clothing is made with cotton, certified by the Global Organic Textile Standard (GOTS) and the backpack is made from recycled cotton, certified by the Global Recycled Standard (GRS). Products in the collection also feature GRS-certified thread, GOTS-certified labels, and Corozo nut Oeko-Tex Standard 100 certified buttons.
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