×
1 168
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
Published
Sep 21, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Wrangler introduces regenerated, recyclable fibers for fall 2021

Published
Sep 21, 2021

Kontoor Brands-owned American denim brand Wrangler has teamed up with Infinited Fiber Company to introduce the brand’s most sustainable denim to-date, for fall 2021.

Wrangler introduces regenerated, recyclable fibers for fall 2021. - Wrangler


Dubbed 'Infinited Blue', the collection includes signature pieces from Wrangler’s 70-plus year history such as the men’s Western jacket and men’s Western jeans.

As part of the partnership, Infinna, a new regenerated, recyclable fiber, was created and included in its global denim range for its fall 2021 collection, alongside industry-leading innovations including Wrangler’s Indigood and e-flow innovations designed to significantly reduce water, energy and chemical use.

The premium fiber has a similar feel to the soft-yet-durable cotton of traditional denim, but is created from textile waste. This means clothing and textiles that already exist can be recycled repeatedly, saving them from landfill, and decreasing the reliance on “virgin” fiber. All the while Infinna can be produced with a fraction of the water from conventional cotton production using responsible chemistry.

“Wrangler is committed to continually pushing the sustainability standards for denim,” said Dhruv Agarwal, senior director, innovation, sustainability, and product development, Kontoor Brands. 

“We believe our work with Infinited Fiber Company and the introduction of Infinna once again raises the bar in terms of environmental performance of our denim products without compromising the comfort and quality consumers expect from Wrangler. The introduction of Infinna is an additional fiber complement to cotton and an important step forward in the commercialization and adoption of circularity in the apparel supply chain.”

The partnership has been six years in the making. Wrangler and Infinited Fiber Company first joined forces in 2015, when the commercial viability of Infinited Fiber’s technology was first being evaluated and Wrangler began its pursuit of circularity. 

As Infinited Fiber built their technology and company, Wrangler’s Innovation Team was among the first to help Infinited Fiber understand the industry’s technical requirements for the fiber and completing preliminary tests and trials on fabrics made with Infinna. 

“We are grateful to the Wrangler Innovation Team for their long-term support, for being one of the early adopters of Infinna and for turning our innovation into a beautiful denim that will unlock a new level of circularity in the textile industry,” added Petri Alava, CEO and co-founder, Infinited Fiber Company.

Copyright © 2022 FashionNetwork.com All rights reserved.